The New Era of JHEPC x TJH, No One Likes Us Barbell Club & Outsider Strength
Josh Hezza- May 8
- 8 min read
Updated: May 9
The New Era of JHEPC x TJH, No One Likes Us Barbell Club & Outsider Strength
Three New Ebooks. Four Major Upgrades. A Full-Scale Shift.
May isn’t just another month on the calendar. It marks a turning point.
The past year has been about more than just content. I’ve been building systems - not just writing words, but crafting frameworks, structures, and tools that actually work. Programs that produce results. Mini-manuals that don’t waste your time. Strategic resources for lifters, competitors, and coaches who never quite fit in - and never needed to.
This is where it all comes together.
The foundation of JHEPC x TJH has always been clarity, intensity, and independence. Now it’s evolving into something bigger. The No One Likes Us Barbell Club isn’t just a tagline - it’s a mission statement. And Outsider Strength is the philosophy behind it.
This launch brings everything into alignment:
Three brand-new ebooks that cover programming, self-coaching, and the full lifter mindset
Four flagship releases getting the 2.0 upgrade treatment - more detail, more templates, more firepower
A system that spans from base-building to platform peaking to long-term mastery
This isn’t a content drop. It’s a full-system rollout for lifters who train with intent, question everything, and carve their own path.
Here’s what’s new - and what’s getting rebuilt to hit even harder.
In this update:
✅ 3 brand-new ebooks for lifters, coaches, and self-directed savages
🔁 4 full-scale ebook upgrades with new tools, templates, and strategy
💀 The launch of the No One Likes Us Barbell Club system
📩 Coaching spots now open for May intake
📕 NEW RELEASES
Outsider Strength: Everything They Didn’t Want You to Learn About Lifting
This is more than a book. It’s a manifesto for lifters who never fit the mould - and never wanted to.
Outsider Strength is a 400+ page collection of everything I’ve written over the last five years on training, coaching, programming, failure, recovery, mindset, and the raw reality of life under the bar. But it’s not just a blog dump. This is a fully curated, annotated, and restructured body of work, built to give lifters a proper roadmap for getting stronger when the usual systems have failed them.
You’ll find:
✅ Updated versions of every major article from TEAMJOSHHEZZA.com
🧠 Coach’s commentary and expanded notes on what’s changed and why it matters
🛠️ New programming insights, templates, and real-world context layered into each chapter
🩸 Unfiltered reflections on coaching, competing, PEDs, injury, burnout, and making it work when nothing makes sense
This is the real Conjugate - the version no one handed you, the one that got built in basement gyms and backstreet power pits. Not the watered-down seminar version. Not the influencer-friendly checklist.
This is what it looks like when you survive it long enough to teach it.
If you’ve ever read one of my articles and thought, “Finally, someone’s saying it,” then this book is the full dose.
Who It's For
Lifters who coach themselves and want a sharper lens
Coaches who train outside the IPF/USAPL bubble and need methods that scale
Competitors who got here the hard way and need systems they can trust
Anyone tired of being told what won’t work by people who’ve never lifted anything heavier than a clipboard
Details
📖 400+ pages
🧾 Fully annotated, updated, and restructured
📥 Delivered as a clean, searchable PDF
💥 Instant access on release day
💸 Presale: £9.99 until 18th May
🚨 Goes up to £14.99 on 19th May
This isn’t mainstream. It’s not polished. And it’s not made to keep you comfortable.
It’s for lifters like you. The ones who never quite belonged - but always showed up.
👉 Pre-order now Before the price goes up. Before the next wave starts. Before they try to water it down again.
Barebones Powerlifting: Intro to Conjugate
No bands. No chains. No nonsense.
Barebones Powerlifting is your stripped-back, four-day-per-week introduction to the Conjugate Method - designed for lifters who want results without drowning in complexity.
This isn’t a theory guide. It’s a full program, written with real-world lifters in mind. You’ll learn how to rotate Max Effort movements, build bar speed with Dynamic Effort work, and use accessory blocks that actually carry over - all without fancy equipment or years of background knowledge.
Whether you’re a beginner trying to break into proper strength training or an intermediate lifter who’s plateaued on linear garbage, this is your launchpad.
What’s Inside
✅ 12-week Conjugate-style program
💪 Max Effort rotation with clear weekly structure
⚡ Dynamic Effort waves with straight weight (no bands needed)
🔁 Fortnightly accessory swaps to drive progress and avoid burnout
🧱 Four sessions per week, built around a system you can run solo or with a crew
Who It’s For
Lifters new to Conjugate who want a roadmap that makes sense
Powerlifters stuck on linear volume who need a smarter system
Coaches looking for a plug-and-play base template for general strength clients
Anyone sick of fluff and ready to train with purpose
This is the base layer of everything I coach. It’s not watered down - it’s just clean, clear, and effective.
If you’ve ever wanted to run Conjugate but didn’t know where to start, this is the best entry point you’ll find.
👉 Grab the full program Train smarter. Build momentum. Don’t waste another month on a recycled spreadsheet.
3) How to Coach Yourself: Micro Ebook for Lifters Who Want Clarity, Confidence & Control
Lifting hard is easy. Coaching yourself properly? That’s the hard part.
This micro ebook is a sharp, practical guide for lifters who run their own programming, manage their own mindset, and make their own calls - whether by choice or by necessity.
Because most self-coached lifters don’t fail from a lack of effort. They fail from lack of structure, poor feedback loops, decision fatigue, and trying to copy everyone at once.
This guide helps you shut that noise down.
What You’ll Learn
🧠 A clear coaching framework for planning, assessing, and adapting your own training
🔍 How to make better calls on volume, intensity, movement rotation, and deloads
🎯 How to actually track what matters so your adjustments lead somewhere
📈 How to balance confidence with objectivity so you stop second-guessing every move
Who It’s For
Self-coached lifters tired of running in circles
Coaches coaching themselves (yes, it’s different)
Athletes between coaches who need stability and clarity
Anyone who wants to lift with intent instead of vibes
Short. Sharp. Essential. You won’t find recycled motivational fluff or “just listen to your body” clichés here.
You’ll get the structure and tools to coach yourself with precision, so you can train hard, adapt fast, and make real progress without needing your hand held.
👉 Get the micro ebook Take full control of your training. No second-guessing. No wasted weeks.
📗 WHAT’S GETTING A 2.0 UPGRADE
You asked for more. Now you're getting it.
The Conjugate Systems 2.0 rollout is underway. These aren’t just touch-ups or cosmetic edits - each of the following ebooks is getting a full content upgrade, built from direct feedback, coaching results, and the evolution of the systems themselves.
Whether you already own these or are just discovering them, this is your roadmap to what’s changing, what’s improving, and what’s coming next.
🔁 The Art of Peaking
The definitive guide to peaking with Conjugate is being sharpened to a blade. The 2.0 upgrade includes:
A brand-new appendix with printable timelines and peak week walkthroughs
Custom checklist templates for both tested and untested lifters
Upgraded FAQ sections based on the hundreds of messages and coaching calls I’ve handled since launch
If you’re prepping for a meet and want confidence, not chaos, this will be essential reading.
🔁 Fix Your Weaknesses: A Conjugate Guide to Building Unstoppable Strength
This one changed the game for a lot of lifters - and now it’s going deeper.
The 2.0 version includes:
More movement-specific strategies across squat, bench, deadlift, overhead
Expanded weak point maps with case studies, not just charts
New decision trees to help you figure out exactly what’s holding you back and how to fix it
The goal is simple: no more guessing. Just real solutions, backed by experience and logic.
🔁 From Training to the Podium: Conjugate Peaking for Strongman Competitions
Strongman peaking is often chaos. This book made it manageable. The new version makes it clear, repeatable, and powerful.
Coming in 2.0:
Real-world client case studies and comp-day breakdowns
Improved visual planning tools for event timelines and recovery strategy
Refined event-specific tweaks for log, axle, stones, throws, medleys, and deadlift bar variations
Strongman needs better structure - and this book is becoming the standard.
🔁 The No-BS Weight Loss Bible
Still one of the most honest and practical resources I’ve ever written. But it’s about to hit even harder.
What’s coming:
Updated data and diagrams that reflect real-world success, not lab theory
Expanded sections on behaviour change, hunger, and long-term consistency
Sharper commentary on coaching psychology, nutrition myths, and industry lies
No gimmicks. No detoxes. No shame. Just the truth, built from 15 years of helping real people change their bodies and stay sane doing it.
These upgrades aren’t optional polish. They’re necessary evolution. If you already own any of these titles, you’ll get the new versions automatically when they go live. If you don’t - now’s the time to get in before prices increase across the board.
More value. More clarity. More results.
Welcome to Conjugate 2.0.
🧠 Why This Matters
This isn’t just content. This is the full evolution of the TEAMJOSHHEZZA library.
Over the last five years, I’ve written programs, articles, and ebooks with one goal: to give lifters real tools - not recycled shit and not theory with no application.
What you’re seeing now is the next phase. A sharpened, aligned system for strength athletes at every level.
Whether you’re just getting serious about training or pushing toward national podiums, this collection gives you:
✅ Structured programming that adapts to your goals
✅ Coaching logic rooted in real-world experience
✅ Systems that have been tested, broken, rebuilt, and proven to work
Every ebook I release is built from the trenches (I'm dramatic what can I say) - forged under real barbells, with real lifters, through real adversity. No fluff. No pandering. Just solutions that work when you do.
📥 Want to See the Full Line-Up?
Browse all ebooks and programs here: 👉 https://www.teamjoshhezza.com/ebooks-ebook-programmes
New posts, programs, and upgrades are dropping all month. Get what you need. Skip what you don’t. Just make sure you’re locked in - because this is only the beginning.
🚨 Coaching Update: More Spots Now Available
Coaching demand has exploded over the past few months - so I’ve made the call to upgrade my TrueCoach subscription again and open up more spots for lifters who are ready to train with structure, intensity, and purpose.
If you’ve been waiting to work with me directly, now’s the time.
Here’s what’s included with TEAMJOSHHEZZA Coaching:
✅ Fully individualised programming based on Conjugate principles
✅ Ongoing feedback, messaging, and updates inside TrueCoach
✅ Strength, strongman, or hybrid coaching based on your goals
✅ Real structure, no guesswork, and zero copy-paste plans
✅ Access to the same methods I use with national-level lifters
MORE
This isn’t a coaching factory. Every plan is tailored. Every message is read. And every lifter gets the tools they need to progress without excuses.
If you’re serious about training and want to build something that actually lasts, now’s your chance.
Let’s get to work.
🏁 This is what the next chapter looks like.
Whether you're running your first peak or rebuilding after a burnout, the tools are here.No noise. No gimmicks. Just work that gets you somewhere.
Read. Train. Build.
No one’s coming to save you - but you’re not doing it alone either.
Thanks for reading.
If you got something out of this post, you'll find even more inside my new book, Outsider Strength. It's a full collection of my best writing - updated, expanded, and sharpened into one place.
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