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​​Online & in-person Strength, Performance & Lifestyle Coaching -
Education, Resources and Certifications for Coaches & Athletes
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Book a consultation now
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We are the JHEPC Coaching Collective - led by Josh Hezza.
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A team of specialist strength coaches, educators, and athletes united by one goal: to raise the standard of coaching in strength sports.
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From personalised coaching and evidence-based education to ebooks, certifications, courses, and live seminars - everything we create is built to help lifters and coaches get stronger, smarter, and better prepared for competition.
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We also promote strength events and foster a growing community of serious lifters pushing the boundaries of performance.
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Join the lifters and coaches already progressing with the JHEPC Coaching Collective.

JH ELITE PERFORMANCE & COACHING x

Clear your mind of can’t and STRIVE FOR PROGRESS
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So You Want to Be a Strongman Coach
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The Modern Coach’s Guide to Building Athletes, Programmes, and a Legacy in Strongman
Free Download
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This book is a professional reference for the next generation of strongman coaches. It lays out the core principles, systems, and strategies that shape successful athletes across full seasons. Coaching in strongman demands clear thinking, adaptable structures, and a deep understanding of both barbell and event work. This resource gives you the framework to coach with precision, build athletes methodically, and lead with confidence.
The content is drawn directly from the JHEPC system used to develop athletes from novice to international level, and from the material I use when mentoring coaches one to one. It is designed to be studied, applied, and revisited as your coaching develops.
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What You’ll Get
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A complete breakdown of the core coaching skillset required to thrive in strongman
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A system-thinking framework for decision-making, rotation planning, and adapting to constraints
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Detailed programming logic and periodisation structures, including Conjugate, RTS, and Tier System approaches applied to strongman
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Return-to-play and load management frameworks that guide injury recovery and event reintroduction
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Structured athlete profiling tools, assessment templates, and diagnostic frameworks for identifying weak points
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Technical coaching breakdowns for log, axle, deadlift, loading, moving, and throwing events
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Competition-day strategies covering warm-ups, attempt selection, communication, and athlete focus
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Coaching psychology and mindset strategies for long-term development and resilience
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Business and system-building guidance to support the development of your coaching practice
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Who This Is For
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This book is written for coaches and aspiring coaches who want to approach strongman with structure and intent. It suits:
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Lifters transitioning into coaching roles
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Assistant coaches developing their technical and organisational skills
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Gym owners and team leaders building coaching cultures
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Experienced coaches refining their systems and frameworks
It provides a shared language and set of tools that allow you to coach more effectively in any environment, from commercial gyms to specialist facilities.
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Why It Works
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The content is built on real coaching practice. Every section reflects the demands of actual strongman seasons, integrating programming, technical development, psychological coaching, and competition strategy into one coherent structure. The systems presented allow you to assess athletes accurately, design intelligent training, and manage the chaos of strongman with clarity.
This book is meant to be used repeatedly. It functions as both an educational text and a daily coaching reference.
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Why It’s Free
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The strongman community develops when knowledge is shared. This book provides a solid foundation for coaches to build upon and connects you to a wider network of resources through mentoring, VIP membership, and advanced education.
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Download Your Copy
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Access the full ebook today and start developing the skills, systems, and mindset required to coach strongman athletes with precision and purpose.
No copyright infractions are intended - if you feel that there are any photos etc that are yours or you would like removing please contact me.