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So You Wanna Coach Yourself, Huh?

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So You Wanna Coach Yourself, Huh?


Self-Coaching for Strength Athletes: Structure, Brutal Honesty, and Progress


So you want to coach yourself.


Maybe you're tired of being palmed off with people copy and pasting your program.

Maybe your budget’s tight.

Maybe you just want to understand your own training better.

Maybe you’ve jumped between every vaguely reputable coach there is and no other cunt is daft enough to have you.


Whatever the reason - you’re here, and that means you’re taking your lifting seriously. Good. That’s the baseline.


Now, before we go any further, let me be clear. I coach full-time. I write about training systems, I’ve developed ebooks, and I work one-to-one with competitive lifters across powerlifting and strongman. I believe in the power of coaching. Not just because it pays my bills, but because it works. Having a trained set of eyes on your performance, a structured program tailored to you, and a reliable feedback loop is often the fastest way to progress.


But with that said - I also believe that learning how to coach yourself is a vital skill. Not just for lifters who can’t currently afford coaching or have had bad experiences, but for anyone who trains long enough to realise that true autonomy over your performance starts with knowing how to build and critique your own plan. Whether you're a strongman competitor prepping solo in a garage gym or a powerlifter between comp cycles, being able to guide your own training makes you more resilient, more adaptable, and far harder to derail when life gets complicated.


You cannot outsource ownership of your training forever. And you shouldn’t want to.


This isn’t about anti-coaching. It’s about competence. It’s about the ability to ask the right questions, structure the right systems, and review your own work honestly. If you're a coach yourself - or plan to be - then self-coaching is a non-negotiable. How can you help others solve problems you’ve never faced and fixed in your own lifting?


Too many lifters rely on passive intake: download a program, follow the plan, hit the numbers, repeat. But progress stalls. Fatigue creeps in. Execution gets sloppy. And when that happens, if you can’t assess, adapt, and respond - you’re stuck. The difference between an experienced lifter and someone still spinning their wheels is often the ability to coach themselves, even if they also work with someone else.


Why Self-Coaching Matters:

🧠 Access, Independence, and Personalisation


Self-coaching gives you three things no recycled spreadsheet ever will:


  • Access: You’re never locked out of your own progress.

  • Independence: No hype, no waiting for feedback, no external distractions.

  • Personalisation: You coach the body you train - not some imaginary ideal.


Let’s break it down.



🔓 Access: You’re Always in the Driver’s Seat


Woke up wrecked? 💡

You can pivot. Intelligently. 

New work schedule? 💡

You can restructure without binning the whole block.


Self-coaching means you don’t wait for check-ins or vague advice. You assess, adjust, and get it done - because you own the process.


Access doesn’t just mean changing a session - it means training becomes adaptable in real time. When you’re coached by someone else, even a good coach, there’s often a lag between what happens and what gets adjusted. When you’re coaching yourself, you can spot the warning signs of burnout early, shift emphasis mid-block, or rearrange your week without needing approval. It builds a responsiveness that spreadsheet plans can’t replicate. You become more agile in how you manage your fatigue, your scheduling, and your mindset - and over time, that flexibility makes you far harder to break.



🧍‍♂️ Independence: No More Copy/Paste Coaching


You’re not swayed by someone else’s Instagram highlight reel. You’re not gambling on some

PDF that doesn’t know:


  • Your injury history

  • Your event selection

  • Your gym’s limitations

Your training is grounded in your life. Not someone else’s algorithm.


 Too many lifters get stuck chasing novelty. One week it’s high frequency bench. The next it’s overhead volume borrowed from a strongman YouTube channel. And when it doesn’t work? They blame their genetics - not the fact they never gave one system the respect of consistency. Independence isn’t about being a maverick. It’s about cutting through the noise and anchoring your training in your reality. Your experience, your goals, your equipment, your body. That takes discipline - not detachment.



🧬 Personalisation: Real Feedback from the One Who Lifts


Nobody knows your body like you do.

  • You know how your back feels during axle pulls

  • You know when your grip’s about to go on frame

  • You know when your bench stalls - and when you’re just being lazy


When you coach yourself, those observations don’t sit idle - they become data.


  • 🎥 Your videos? That’s your archive.

  • 🧾 Your notes? That’s your roadmap.

  • ❌ Your failures? That’s your feedback loop.


The longer you coach yourself, the more data you accumulate - and that’s where real personalisation happens. Not just “this movement feels good,” but “this movement brings my deadlift lockout up every time.” You stop chasing PRs for social media and start chasing trends in your own progress. You learn to think in 4-week arcs, in training blocks, in cause-and-effect patterns. Your weak points aren’t theoretical anymore - they’re measurable. That level of precision is what turns decent lifters into dangerous ones.



When It Works - And When It Doesn’t 👀

Let’s not pretend this is for everyone.


Self-coaching takes:

  • 🧠 Headspace

  • ⏱️ Time

  • 🪞Brutal honesty


If you’re the kind of lifter who just wants to show up, follow a plan, and shut your brain off - get a coach. No shame in that.

But if you’re here because:

  • You’ve been burned by lazy programming

  • You’re tired of overhyped apps

  • You want control over your progress

… then keep reading. This one’s for you.


Maybe you can’t afford a coach right now. Maybe you’re in the middle of nowhere with no one to help. Maybe you’re just sick of guessing.


Or maybe - like I was years ago - you’re obsessed with understanding why every rep, every tweak, every wave matters.


Self-coaching appeals to different lifters for different reasons. For some, it’s necessity - there’s no money or no coaches nearby. For others, it’s frustration - too many bad experiences with cut-and-paste programming. And for a few of us, it’s pure obsession. We need to know what makes training tick. But regardless of how you get here, what matters is how you approach it. If you treat self-coaching as a skill - something that requires study, discipline, and iteration - it becomes one of the most valuable things you’ll ever learn as a lifter. If you treat it like a shortcut to avoid accountability? It’ll fail you every time.



Self-Coaching Is a Skill, Not a Shortcut 🚫🎲


Most lifters treat self-coaching like a gamble.


They scribble a plan in 5 minutes, roll into the gym, and hope it works. That’s not coaching. That’s guessing.

Real self-coaching means:

  • 📊 Structure

  • 🧭 Standards

  • 🔁 Systems


It means treating yourself like a paying client - not like a crash-test dummy.

That means:


  • Knowing when to push 💥

  • Knowing when to back off 🧊

  • Knowing when to switch the plan 🔄

  • Basing it on data, not vibes


You’re the lifter and the coach. And both roles demand respect.


That tension - between doing and evaluating - is where long-term progress actually happens.


 The hardest part of self-coaching is holding yourself to the same standards you’d expect from someone else. Would you accept your own excuses if you were paying for this plan? Would you accept “felt tired” as a reason to skip the accessories? Coaching means clarity. It means intention. It means reflection. That’s where 99% of lifters fall short. They either overthink and never act, or act without thinking. Self-coaching isn’t either of those. It’s the intersection. It’s being both disciplined and adaptable. That’s not easy. But that’s where real progress lives.


The Realities of Self-Coaching 🔍


Here’s where it stops being romantic.


Self-coaching isn’t just about writing a plan and ticking boxes. It’s about managing the emotional chaos of being both the lifter in the moment and the coach looking on from above.


Those two roles? They’re in constant tension. And if you don’t respect that, your self-coaching will fall apart - fast.



🎭 You Are Both the Lifter and the Observer


When you're self-coached, you're wearing two hats at all times:


  • 👊 The Lifter: Tired. Emotional. Chasing PRs. Second-guessing. Overthinking.

  • 🧠 The Observer: Calm. Rational. Objective. Focused on long-term patterns.

The problem? Those two versions of you don’t always get along.



❓ “I’m not strong enough to go heavy today.” ➡️ Accurate fatigue reading - or excuse?

❓ “My knee feels off, so I skipped split squats.” ➡️ Red flag - or just avoiding something uncomfortable?


When the athlete and the coach live in the same brain, bias is guaranteed. You’ll rationalise poor decisions and justify skipping hard things. You’ll convince yourself you’re autoregulating when you’re actually avoiding. That’s why systems matter. Without structure and objectivity, your emotions will hijack your training. You need friction - logs, videos, tracking - to pull yourself out of the moment and remind you of the bigger picture.



⚖️ Reactive Programming vs Reflective Coaching


Here’s the trap most lifters fall into:

  • ❌ Session feels heavy? Scrap the top set.

  • ❌ Floor speed feels great? Load the bar more.

  • ❌ Knees ache a bit? Ditch the movement mid-session.

That’s not coaching. That’s reacting.


✅ Coaching means being reflective, not reactive:


  • Looking at trends 📈

  • Spotting patterns 🧩

  • Making planned adjustments 📅

  • Leaving room for flexibility - but not mood-based chaos


Most self-coached lifters aren’t really coaching - they’re just winging it. They make decisions in the moment, with no reference point beyond “how it felt today.” But feelings are fickle. Reflective coaching is slower. It demands you log sessions, review footage, and base decisions on evidence. If your deadlift felt slow, is that because you’re under-recovered - or because it’s week 5 of a volume block and you’re right where you should be? If you don’t know the answer, you’re guessing. And guessing is what you do when you’ve mistaken reactivity for adaptability.



🎥 Objectivity, Data, and Video Review Matter


Here’s the cold truth: Your memory? It’s trash.


If you’re not doing any of the following:

  • 📝 Logging sessions

  • 🧮 Tracking weekly volume, rest, and RPE/RIR

  • 🎥 Filming key lifts

  • 📊 Reviewing progress objectively

…then you’re just guessing - and guessing poorly.


ou’ll convince yourself your bench is plateauing when it’s actually up 5kg in 8 weeks. You’ll think your technique is unchanged while your hips are creeping out of line every week. Video review and written logs anchor you to reality. It doesn’t have to be fancy - just consistent. Make notes on effort levels. Review bar speed. Compare footage. Use your phone like a coach’s eye - not a content machine. And most importantly, look at your lifts like they belong to someone else. Would you let a client get away with that depth? That setup? That excuse?



📏 There’s More to This Than RPE


Everyone acts like RPE is the golden key to self-coaching. But here’s the issue:


  • If you don’t know what RPE 7 feels like...

  • If you think everything is an RPE 9...

  • If you’re using “autoregulation” to justify ditching progressions...


Then RPE is just another excuse - not a tool.


RPE is a skill, not a cheat code. It takes reps. It takes review. It takes cross-referencing how a set felt with how it actually moved. Bar speed matters. Recovery patterns matter. Your weekly readiness matters. You can’t autoregulate properly if you have no baseline for comparison. 

And frankly? RPE has become a convenient shield for lazy programming. Instead of building real structure, coaches say “go by feel” and call it individualisation. But without context, feel is meaningless. Learn what each number feels like. Anchor it to footage. Build the calibration. Then, and only then, can RPE become useful.



🤝 You Still Need Accountability


Here’s another hard truth:

You might be coaching yourself - but you’re still human.

And most humans do better with someone watching.


That could be:

  • A training partner 👥

  • A lifting group 💬

  • A check-in buddy online 🔁

  • A coach you hire occasionally for a second set of eyes 👀


Self-coaching does not mean isolation. You need people to call you out when you skip your GPP. To remind you that your form’s slipped. To say, “You’ve bailed on sandbag carries for three weeks - what’s going on?” Accountability isn’t weakness. It’s structure. And the strongest lifters I know - even the ones who coach themselves - have someone keeping them honest. Film swaps. Feedback threads. Post-session breakdowns. Use whatever works. Just don’t hide behind solo status to avoid being challenged.



Bottom line? Self-coaching is hard. You’ve got to do the work you need, not just the work you like. That’s the difference between training with intent - and just training alone.


Systems First, Not Feelings


If you know anything about me, you know I love systems. I wrote an entire book on it - and frankly, that’s still not a bad place to start if you’re trying to coach yourself. Without a system, you are at the mercy of how you feel on the day, and unless you’re a robot or some zen monk with no ego, that’s a fast track to inconsistency and mediocrity.


Self-coaching without structure quickly becomes chaos. One good session leads to overreaching. One bad session and you rewrite your whole program. Suddenly you’re two weeks into a cycle that’s changed three times and doesn’t resemble what you actually need. That’s why the system comes first. Then, and only then, you earn the right to tweak based on feel.


Start with a template. I don’t care whether you use a Conjugate-style weekly rotation with ME and DE days, a block periodisation model with clear intensity targets, or some Frankenstein hybrid - what matters is that you build something stable before you start improvising. Conjugate makes this easy. Rotate your max effort movements weekly, set your DE waves in three-week blocks, build in fixed accessory categories, and give yourself clear metrics to assess. The structure allows freedom - not the other way around.


This is also where RPE-based autoregulation can work if you’re honest. But that’s a big if. Most people aren’t. That’s why I use RPE more as a reactive audit tool rather than the foundation of the program. Set your work first. Use feel to course-correct, not to steer the ship.


Here’s the part most people skip: treat yourself like a paying client. That means writing out your plan ahead of time - not winging it at the gym. Do weekly reviews. Check your videos, logbook, and recovery notes. Ask yourself if the training is moving you closer to your goals. Be objective, not optimistic. Do your damn homework.


But don’t confuse system with rigidity. The best self-coached athletes know how to improvise without derailing their long-term direction. If something needs adjusting - say a movement is flaring up an old injury or you’re overshooting your weekly volume - adapt. Don’t let the plan bully you. Use the plan as your baseline, your map. When you need to take a detour, you can, but you know exactly how and when to get back on track.


Self-coaching doesn’t mean winging it. It means engineering a structure you can trust - one that works for your schedule, your goals, your personality - and then executing that structure with consistency, review, and course correction. You don’t have to feel amazing every session. You just have to show up and follow the system.


Be Brutally Honest, But Not Cruel


The hardest part of self-coaching isn’t writing the program. It’s facing yourself every single session and telling the truth. You are not just the athlete doing the work - you are the coach overseeing the process. And that coach has to call it like it is, even when it’s uncomfortable.

Brutal honesty is about clarity, not cruelty. It’s knowing the difference between being tired and being lazy. Between smart autoregulation and just not wanting to do the hard thing that day. It’s catching yourself when you’re sandbagging weights and coasting through accessory work, or when you’re chasing numbers you’ve no business going after just to stroke your ego.


You’ve got to be able to ask: Am I pushing hard enough to progress, or just hard enough to tick the box? Am I modifying this movement because it’s intelligent, or because it’s easier?


This is where systems help, but so do tools. Training diaries are mandatory. If you’re not writing down what you’re doing - and how it felt - you’re not self-coaching, you’re just training blindly.

Subjective RIR (Reps in Reserve) estimates can help add context, but they’re only as useful as your honesty allows. Bar speed tracking (whether with a device or video) adds another layer of objectivity. Slow grindy reps might feel heroic, but they’re not always productive. Learn to interpret what your data tells you.


Also: you don’t have to do this in a vacuum. Just because you’re self-coached doesn’t mean you can’t seek outside input. Training partners, mentors, former coaches, even a well-timed Instagram story reply - all can give you perspective that cuts through your own internal noise. If five people are telling you your hips shoot up on every deadlift, maybe stop arguing and fix it.


Being honest doesn’t mean tearing yourself down. It means keeping your standards high. You don’t berate an athlete for a missed lift - you coach them through it. Treat yourself the same way. Be demanding, not self-destructive.


Video Is Your Coach


If you’re not filming your lifts, you’re not coaching yourself - you’re guessing. Feel isn’t everything. It’s one piece of the puzzle, and often a misleading one. How many lifters have said, “That felt fast,” then watched it back and realised it looked like a slow-motion car crash? Or thought a squat was to depth, only to discover it stopped two inches high? Video cuts through your own bias. It doesn’t care how fired up you were, how heavy it felt, or what playlist was on. It tells the truth.


Film everything that matters - your main lifts, key accessories, technical weak points, and especially the ones you don’t want to watch. These are your data points. Not just for social media or ego-boosting, but for cold, clear analysis.


Watch it back like a coach, not a fan. Look at positioning. Tempo. Setup. Timing. Are your feet consistent? Are you rushing the eccentric or losing tightness out of the hole? Are you relying on momentum, or showing real control? Good coaching isn’t just about spotting failures - it’s about pattern recognition. You’re trying to identify what’s repeatable and what needs fixing.


Create “highlight and lowlight” reels monthly. Best lifts, worst lifts, technical breakdowns, clean execution. Treat it like scouting tape. The highlight reel shows you what’s working and what to build on. The lowlight reel shows you exactly where to focus your effort next month.

You don’t need fancy angles or editing software. Just a stable camera and a willingness to watch yourself without ego. If you’re not willing to analyse what you’re doing, you’re not serious about improving. End of story.


Know When to Outsource


Self-coaching doesn’t mean doing it all alone forever. It means knowing when you’ve hit the limit of your own perspective - and being smart enough to bring in help when it matters.


There’s no shame in coaching yourself 90% of the time and calling in a second set of eyes for the 10% that counts. In fact, that’s often where the biggest breakthroughs happen. Maybe you’re prepping for a comp and can’t afford any guesswork. Maybe you’re rehabbing and need objective movement feedback. Maybe you’re stuck in a rut and can’t tell if you’re plateaued or just lazy. That’s the time to get outside input.


Hybrid models work. You don’t need to hand over the reins completely. Book a block of coaching around your next peak. Send off a few videos for form checks. Get someone experienced to review your log and call you out on your bullshit. Use consults, seasonal programming, mentorship - whatever closes the gap between where you are and where you want to be.


And don’t underestimate training partners. Not just hype-men, but people who will give you real-time feedback, notice your habits, spot the things you’ve stopped seeing. If you’re training solo all the time, that echo chamber can get loud. Training with other lifters - even just once a week - sharpens you.


Self-coaching doesn’t mean isolation. It means owning your process, but being smart enough to bring in reinforcements when they’ll make the biggest difference.


Psychology of the Self-Coached Athlete 🧠💣


This is the part no one talks about when they say:


“Just coach yourself.”

They talk programming. 

They talk filming. 

They talk tracking RPEs like it’s magic.


But they don’t talk about the hardest part - The stuff between your ears.

When you’re self-coached, you ride the highs and the lows alone. That means:

  • 📉 Managing dips in confidence

  • 😤 Wrestling with ego

  • 🧱 Grinding through those dead weeks when the barbell feels bolted to the floor



⚠️ You Will Question Everything


  • Is the plan working?

  • Is anything improving?

  • Am I just wasting my time?


When no one’s checking your logs... When there’s no coach chasing up your accessory work... When motivation fades and excuses feel valid...


💬 It’s easy to slip. It’s even easier to justify the slip.


This is where the internal coach either shows up - or disappears. You’ll rationalise. You’ll lie to yourself:


“That was definitely an RPE 8.” But it wasn’t. It was a 5. You just didn’t want to push.


Or worse - you’ll chase numbers that aren’t there. Trying to prove something. Lifting from your ego, not your plan. That’s how progress derails. That’s how you end up hurt, frustrated, or regressing - all while convincing yourself it’s fine.


🐁 As Burns wrote:

“The best laid schemes o’ mice an’ men gang aft agley.” Self-coached lifters? No exception.



🧭 So What’s the Antidote? Structure + Reflection


If you wait for motivation, you’ll lose. What you need are systems that keep you grounded when your brain checks out.


Build friction into your process:


  • Weekly check-ins with yourself

  • Post-session journaling

  • Block reviews every 4–6 weeks

  • Honest notes on what went right, what went wrong, and what needs to change


Journaling doesn’t have to be that deep. You’re not writing love letters to your glutes (you might be bro like IDK what you’re about, if you are reading this far you might be into some freaky shit, real recognise real)


 You’re tracking patterns:

  • Are you always skipping split squats?

  • Always skipping assistance work when work stress spikes?

  • Always flatlining in Week 3?


You won’t see it if you don’t track it. You won’t fix it if you don’t face it.


But the key point is finding what works for you.


I personally think journaling is a waste of time and don’t have the time to wank myself off writing about my feelings that I already felt, processed and reflected on.



🐘 The Other Elephant in the Room: Loneliness


  • No training partner

  • No coach

  • No team

  • Just you, a barbell, and your own brain at 6am before work


Self-coaching gets lonely. Especially if you’re used to gym community, structured sessions, or a competitive crew pushing you.

So simulate structure.


✅ Create accountability even if you’re solo:


  • Post your plan somewhere visible 📌

  • Pin your logs to the wall 📋

  • Message a friend once a week with your updates 💬

  • Run a progress board - old school whiteboard style 🧻

  • Review your own footage like it’s a client check-in 🔁


You don’t need a hype squad. But you do need feedback loops. You need things that mimic the guardrails of coached training - Systems that keep you moving forward even when motivation is dead and you’re questioning everything.

Being your own coach doesn’t mean being isolated. It means building systems of support, not just relying on raw willpower.



You can absolutely be your own coach - 

💥 But you still have to act like one.



Sample Frameworks for the Self-Coached Strength Athlete


If you're going to coach yourself properly, you need structure you can stick to - not just vibes and PR-chasing. This section gives you actual tools to build that structure, track progress, and stay honest when no one's watching. This is the kind of stuff I use with my clients, and exactly how I’ve managed my own training across years of competing, rehabbing, and evolving. If you’re running Conjugate - especially for strongman - these are gold.



Weekly Review Template


Every Sunday (or whatever your training week end is), sit down and run through this list. It takes 5–10 minutes max and it will change your trajectory if you do it consistently.


  • What went well this week? E.g., “Hit 3RM log with clean technique”, “Recovered faster post-yoke”, “Upper back held strong under the stone.”


  • What didn’t go to plan? Why? Be honest. Were you overreaching? Under-recovered? Skipping accessories?


  • What trends am I seeing? E.g., “DE work feels stale”, “Too gassed by set 3”, “Missing off the floor in deadlift again.”


  • What’s my main priority next week? Pick one thing: It could be output (hitting lifts), input (nutrition/recovery), or process (consistency, mindset, etc.).


  • Rate recovery (1–10) This includes sleep, nutrition, stress, soreness. Over time, it’ll help you adjust volume and know when to back off before you crash.



Monthly Goal-Setting Structure


Each month, revisit your block or wave plan. Ask yourself:

  • What are my primary training goals for this phase? Keep it concise: “Build pressing volume”, “Fix deadlift off the floor”, “Conditioning for comp medleys”.


  • What key lifts or events am I tracking progress on? You don’t need to test maxes. It could be speed on a DE log, clean efficiency, consistency on stone pickups.


  • Are my movement selections serving those goals? If you’re working on deadlift lockout and still running 4” deficits... you’re wasting time.


  • What needs to rotate? In Conjugate, variation is right amongst it mixing it up with the big boys like when your mum goes to Benidorm. But many lifters wait too long to change out movements - or change too soon without data. Don’t guess. Check your notes. Look at your videos. Then rotate with purpose.



Simple 'Block' Outline for Self-Coached Strongman (Conjugate-Based)


This is a classic 3-week wave structure I use with strongman athletes who train without a coach. You can repeat it across blocks with movement changes, or modify based on your comp season.


Weekly Template (4 Days)


  • Day 1: Max Effort Lower (rotating lift, e.g., 2” deficit axle, 14” deadlift, front squat to low box)

  • Day 2: Max Effort Upper (e.g., incline log, close-grip cambered bar, floor press)

  • Day 3: Dynamic Lower + Moving Event Work (e.g., banded box squat wave + sandbag carries or sled medley)

  • Day 4: Dynamic Upper + Loading Events (e.g., speed log press, football bar bench + tricep/back work)


Accessory Rotation: Every 2 weeks

  • Week 1–2: Hamstring bias, lats, triceps, conditioning

  • Week 3–4: Quad bias, upper back, pecs, static holds Etc. Cycle intelligently.


DE Waves: 3-week classic wave

  • Week 1: 50–60% bar weight + 10% band or chain (if thats what we are going for that wave, it’ll continue through the three weeks)

  • Week 2: 55–65%

  • Week 3: 60–70% Cycle back or shift bars (cambered, buffalo, log, axle, etc.)



Common Self-Coaching Errors (and How to Fix Them)


1. Lifting with ego, not data Just because something felt heavy doesn’t mean you’re weak. Check your video. Look at bar speed. Track your fatigue.


2. Rotating too fast - or not at all Some lifters jump ship every week. Others milk the same lift for 8 weeks despite stalling. Stick with a variation for 2–3 exposures, then change unless you're actively making progress or peaking.


3. Writing a plan and ignoring it If you’re not following the plan you wrote, you’re not coaching yourself. You’re just lifting with excuses.


4. Neglecting GPP or conditioning You are not too advanced for sled work, carries, or calisthenics. If you’re always smoked by the second event or gassing out under fatigue, this is why.


5. Avoiding your weak points & things you don’t like You’ll magically “forget” to include hamstring curls, single-arm rows, or overhead stability drills - because they’re boring or hard or reveal where you’re underdeveloped. Too bad. They’re the answer.



If you're going to coach yourself, don’t half-arse it.


The moment you decide to stop winging it and actually start coaching yourself is the moment your training takes a turn for the better. You’re not just a lifter anymore - you’re also the planner, the strategist, the observer, and the one who calls yourself out when things slip. If you want to keep progressing, you have to run a system, assess honestly, and execute like it matters.


This doesn’t mean you have to go it alone. I’ve built resources for lifters like you - the ones who train hard, think for themselves, and want to get better without wasting years repeating the same mistakes.


💥 Start here:


📘 The Full Conjugate System Over 500 pages of programming structure, planning tools, and coaching insight for strength athletes who want a full year mapped out with purpose. teamjoshhezza.com/ebooks



🏋️‍♂️ Barebones Conjugate for Strongman The practical, gritty, implementable guide to running Conjugate in a strongman gym - or out of one. No fuckery, just what carries over. Perfect if you’ve got odd equipment or a strongman comp in the pipeline.



🧠 Mentoring & Consulting Sometimes you need a second set of eyes, an audit, or just someone to help you build the next 12-week plan that actually fits your needs. I offer 1:1 mentoring, consult calls, and tailored support. You don’t need a coach forever - but the right consult at the right time can unlock the next phase of your progress.




You’ve got everything you need to coach yourself well. The only thing left is to actually do it.

Get your fucking grafting boots on kid.


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