NO ONE LIKES US BARBELL CLUB: A LIFESTYLE FOR THE OUTSIDERS
Strength for Those Who Never Needed Approval - NO ONE LIKES US BARBELL CLUB
Strength sports have always had their own culture—rules, federations, and established power structures dictating who gets the limelight and who gets left out. Whether it’s powerlifting, strongman, or any other iron sport, there’s always been a sense of hierarchy. And in that hierarchy, there are the chosen ones—the athletes who fit the mould, play by the rules, and get the nod from federations, sponsorships, and industry insiders.
And then there are the rest of us.
For years, I’ve worked with athletes at every level—from complete beginners to world champions—and even at the highest level, we’ve been outsiders. We’ve been overlooked, doubted, and left out of the ‘inner circles’ of strength sports. Not because of a lack of talent, but because we refuse to conform. Because we train differently. Because we don’t chase validation. Because we don’t need permission to be strong.
That’s what No One Likes Us Barbell Club is about. It’s not just a brand—it’s a declaration of intent. A symbol for the lifters who don’t need approval to push themselves to the limit. It’s for the grinders, the misfits, and the ones who train like they’ve got something to prove—even if it’s just to themselves.
No One Likes Us Barbell Club – Strength for the Outsiders
No One Likes Us Barbell Club (NOLUBBC) isn’t just apparel—it’s an identity. A statement. A refusal to conform. It’s for the lifters who don’t chase approval, who train like they’ve got something to prove, even if it’s just to themselves.
For years, we’ve been outsiders. Even when coaching world champions, we weren’t the ones getting the praise. Even when we outperformed expectations, we weren’t the ones getting the recognition. And we never needed it.
This is for the misfits, the grinders, the ones who never quite fit into the system—because we were too strong, too intense, too different. No One Likes Us. And we don’t care.
The Ethos: Built for Those Who Don’t Fit In
Strength sports, like powerlifting and strongman, have always had an undercurrent of rebellion, but over time, they’ve become more about fitting into federations, following rules, and gaining social media validation. NOLUBBC is about bringing the edge back. It’s about the lifters who show up, put in the work, and don’t give a damn if anyone’s watching.
It’s about training when no one’s clapping. It’s about doing things the right way, not the popular way. It’s about embracing the struggle, the grind, the setbacks—because that’s what makes you strong.
We don’t do handouts. We don’t do participation trophies. You earn your place through hard work, discipline, and refusing to quit. If you resonate with that, you’re already one of us.
Inclusive but Exclusive
No One Likes Us Barbell Club is for everyone—except those who think strength sports should be about politics, popularity contests, or fitting in.
It doesn’t matter if you’re a seasoned competitor or just getting started, if you train in a hardcore gym or a garage setup—what matters is your mindset.
This brand isn’t about being accepted. It’s about being undeniable. And if you’re part of it, you already know.
The Apparel: More Than Just Clothing
No One Likes Us Barbell Club isn’t just about what we lift—it’s about what we represent. And now, that identity is stamped onto apparel that carries the same energy. Hoodies, t-shirts, crop tops, and more—each piece is designed for lifters who understand that strength is about more than numbers on a bar.
Wear It Like Armor
NOLUBBC isn’t just a clothing brand—it’s a statement. The hoodies, tees, and accessories are designed to be worn by those who train hard, live hard, and don’t need validation to prove their worth.
From bold slogans to raw, no-nonsense designs, this is apparel for those who embrace the grind and let their actions do the talking. Whether you’re under the barbell, chalked up for a big lift, or just living the no-compromise lifestyle, this is for you.
Our designs reflect the philosophy:
"No One Likes Us Barbell Club"—because we’re not here to be liked, we’re here to be strong.
Bold, no-nonsense aesthetics—black and white, sharp, unapologetic.
Logos that mean something—a barbell, a skull, crossed axes—symbols of power, resilience, and the relentless pursuit of strength.
Every item is a middle finger to the mainstream, a rejection of the need for approval, and a reminder that your lifting is for you—not for the applause of others.
The Ethos: A Culture Built on Strength, Not Status
This isn’t just about clothing. It’s a mindset.
No One Likes Us Barbell Club is built for lifters who don’t need praise to train hard. It’s for those who have been overlooked by federations, left out of national teams, or disregarded by those in power. But here’s the thing—they can’t ignore us forever. Because strength speaks for itself.
This is a movement for those who embrace the grind, who train in garages, basements, and underground gyms while others chase Instagram likes. It’s for the ones who load up the bar without a crowd to watch, who hit PRs in silence, and who know that strength isn’t given—it’s earned.
We are exclusive, but not in the way traditional powerlifting culture is. We don’t care where you come from, what federation you compete in, or how many sponsorship deals you have. We care about how you train, how you push yourself, and how you show up when no one is watching.
The Philosophy: Strength Is for Those Willing to Fight for It
If you look at powerlifting and strongman history, the best lifters were often the ones who had to fight for their place. That’s the energy behind No One Likes Us Barbell Club. It’s about lifters who have been cast out, doubted, or underestimated—only to rise above.
Outsiders criticise us because they don’t understand us. They don’t get why we train the way we do. They don’t see the purpose in max effort yoke walks, box squats with chains, or high-rep overhead pressing. They don’t see why we prioritize strength over aesthetics, why we don’t care about federation politics, or why we aren’t chasing clout.
But we don’t need them to understand. We just need to keep moving weight.
Who This Is For
The lifters who never felt like they fit in with the mainstream powerlifting or strongman communities.
The athletes who have been pushed out of national teams or federations because they didn’t play politics.
The garage lifters, the underground gym warriors, the ones who train hard without the need for validation.
The ones who take criticism as fuel, who thrive on proving people wrong, and who lift like their lives depend on it.
Join the Movement
If this resonates with you, you already know you’re one of us.
🛒 Grab your No One Likes Us Barbell Club apparel today—hoodies, tees, crop tops, and more. Train in something that represents who you are.
💀 This isn’t just merch. It’s an identity.
📩 Interested in coaching? If this sounds like your mindset and you want programming that matches it, apply for coaching and take your training to the next level.
No One Likes Us—And We Don’t Care.
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