Online & in-person Strength, Performance & Lifestyle Coaching -
Education, Resources and Certifications for Coaches & Athletes
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We are the JHEPC Coaching Collective - led by Josh Hezza.
A team of specialist strength coaches, educators, and athletes united by one goal: to raise the standard of coaching in strength sports.
From personalised coaching and evidence-based education to ebooks, certifications, courses, and live seminars - everything we create is built to help lifters and coaches get stronger, smarter, and better prepared for competition.
We also promote strength events and foster a growing community of serious lifters pushing the boundaries of performance.
Join the lifters and coaches already progressing with the JHEPC Coaching Collective.

JH ELITE PERFORMANCE & COACHING x

Clear your mind of can’t and STRIVE FOR PROGRESS
The Soviet Edit
The Soviet Union produced some of the strongest athletes the world has ever seen. From weightlifting halls and training camps to international platforms and Olympic stages, Soviet sport developed a visual identity that became instantly recognisable across the world.
The Soviet Edit is a collection inspired by that history.
Drawing influence from vintage weightlifting teams, sports societies, federation badges, training uniforms, and Cold War-era athletic design, this collection celebrates the aesthetics of one of the most influential strength systems ever created.
Featuring embroidered details, heavyweight garments, classic team-inspired graphics, and everyday training apparel, every piece is designed for lifters, coaches, and strength sport enthusiasts who appreciate the culture and history behind the iron game.
Whether your interest lies in Olympic weightlifting, powerlifting, strongman, or the broader history of physical culture, The Soviet Edit brings together some of the most iconic imagery ever associated with strength sport.
Free Delivery Worldwide inside of 2 weeks - pay in 3 available on everything.

























