This module tackles one of the most misunderstood elements of strength training: how to actually build the deadlift - and other key pulls - over time. Whether you’re training a competitive powerlifter, a strongman athlete, or a general strength client, pulling strength has to be earned, not assumed. You'll learn how to use the Conjugate Method to develop pulling strength through Max Effort, Dynamic Effort, and Repetition Method variations - with a focus on posterior chain development, technical refinement, and weak-point targeting. We explore block pulling, deficit work, stiff-leg variations, good mornings, and more - not just for variation’s sake, but for solving the problems behind every stalled or inconsistent pull. We also cover pull-specific rotation strategies, movement sequencing, and strongman applications like axle pulls, car deadlifts, and frame picks. If your athletes have plateaued, hate pulling, or just can’t get the bar to move faster off the floor or through lockout, this module gives you the tools to fix it. What You’ll Learn: How to rotate pull variations for long-term deadlift development When to pull from blocks, deficits, or with specialty bars Good mornings as the true backbone of pull development How to programme pulling for strongman events and odd-object lifts Upper back, hamstring, and hip strategies for weak point resolution When to focus on speed, strain, or positional control in pulls Why It Matters: The deadlift doesn’t respond well to being tested. It responds to being built from every angle - technical, muscular, neurological, and positional. If you want long-term deadlift success, you need more than just “pull heavy once a week.” This module teaches you to programme and coach pulling variations with intent - so every session is another step toward a faster, stronger, more confident pull.