This module lays the psychological foundation for everything you’ll do as a Conjugate-based coach or athlete. It’s not about sets and reps - it’s about how you think, solve problems, and adapt over time. You'll learn what separates Conjugate from every other system out there: its flexibility, its problem-solving framework, and its demand for individualised thinking. This module challenges outdated linear logic and helps you develop the mindset required to coach dynamically - through injury, chaos, setbacks, and plateaus. We explore the original Westside philosophy, how it’s evolved for modern application, and how to train and coach with long-term resilience and purpose. Whether you're coaching elite lifters or general strength clients, this mindset is your most powerful tool. What You’ll Learn: The core principles of the Conjugate mindset Why most lifters fail by thinking linearly - and how to fix it How to make smarter programming decisions under real-world conditions How to coach lifters with individual needs, goals, and constraints The long-term benefits of adaptive training systems How to build a flexible, reactive coaching brain - not just follow templates Why It Matters: The best coaches don’t just follow systems - they think in systems. This module teaches you how to step into that mindset so everything that follows (ME, DE, GPP, accessory work) makes sense at a deeper level. This module sets the psychological, philosophical, and practical lens through which all Conjugate programming should be understood and applied - especially in contrast to mainstream or linear training models.