JHEPCxTJH Affiliate Coach Programme

We are one of the leading names in Conjugate programming for powerlifting and strongman, with a growing reputation for producing results, publishing high-level content, and developing athletes across all levels.

With JHEPCxTJH reaching capacity for 1-to-1 coaching, we’re expanding our Coaching Network - bringing ambitious coaches under our banner, supporting their growth, and extending our reach as a team.

(You can apply at the bottom of this page)

((It might be easier on desktop))

Role Overview

The Affiliate Coach is a self-employed position under the JHEPCxTJH brand. Affiliates will:
Deliver high-quality coaching to athletes under our programming philosophy.

Represent the brand in content, communication, and community settings.

Contribute to the growth of JHEPCxTJH through client coaching, content creation, and professional development.

I’ve got to be clear, in the short term this isn’t an employed position - you’ll remain independent. We will be expanding in the future into that realm - but also right now we have to make this work and be viable before I start dropping £100k a year on staff out of nowhere.
But you absolutely benefit from the visibility, referrals, mentoring, advertising, reach, client pipeline of the JHEPCxTJH system and much much more..

What We’re Looking For

We want coaches who are hungry to grow - in skill, client base, and reputation.
Right now, we’re looking to bring on three affiliate coaches. The kind of profiles that would add real value to the team might include:
A female coach to strengthen representation and connect with female lifters.

A novice-friendly coach skilled in onboarding beginners and making strength training accessible.

A specialist coach (Olympic lifting, conditioning, masters athletes, or similar) to broaden the reach of our services.

These are examples of where we see gaps, but we’re open to coaches who bring something different if it strengthens the team.
Essential qualities:
Coaching experience (in-person or online).

Strong grasp of strength training principles (Conjugate knowledge is a bonus, not a requirement).

Professionalism and reliability in communication.

Willingness to create content (articles, social posts, training clips).

Alignment with the JHEPCxTJH ethos: serious about results, no nonsense.
Obviously some basics around insurance etc…

What You Get (as an absolutely bare minimum)

Brand Halo – instant association with one of the most recognised Conjugate brands in the UK strength scene. You’re not starting from zero credibility — you’re stepping into an established reputation.

Visibility – a full profile on the JHEPCxTJH website, regular tags/mentions on socials, and spotlight opportunities in blogs, posts, and content drops.

Client Leads – direct referrals for athletes we can’t take on, plus access to the pipeline from our website, ebooks, and social funnels. You’ll never have to wonder “where do the clients come from?”

Content Platform – the chance to publish articles, guides, and videos under the JHEPCxTJH banner. Your work gets seen by a far larger audience than you’d reach alone.

Mentorship – light-touch but real: support on programming, client management, marketing, and long-term career strategy.

Revenue Opportunities –

Higher % for self-sourced clients.
Client and coaching referrals directly from the JHEPCxTJH pipeline.
100% profits on ebooks/products you author or co-author.
Paid opportunities for seminars, workshops, athlete handling, or content collaborations.

Community – access to a private affiliate coaches’ group for case reviews, shared learning, and accountability. You won’t be coaching in isolation anymore.

Systems & Streamlining – access to our payment and subscription infrastructure, discounted (or free) use of coaching/programming apps, and admin processes that save you hours of stress.

Apparel & Merch – represent the brand with affiliate apparel, and opportunities to profit from JHEPCxTJH branded merch sales.

Events & Exposure – chances to be featured at competitions, team training days, or even on-site content shoots. You’re part of a team, not just a name on a page.

Long-Term Growth Path – start as an affiliate, with opportunities to grow into senior roles, bigger cuts, co-branded projects, or even formal partnerships in the future.

And a bunch more… – If this isn’t enough for you to see the value, we’re probably not the right fit for each other.

Expectations & Standards

As an Affiliate Coach under the JHEPCxTJH brand, you are expected to uphold the standards that have built our reputation.

Client Care

Maintain consistent communication with all clients (regular check-ins, timely feedback, problem-solving support).
Respond to client messages within a reasonable timeframe (24–48 hours as a general rule).
Provide programming that is tailored, progressive, and adaptable to each athlete’s needs and circumstances.

Programming Standards

Deliver training that aligns with JHEPCxTJH principles: individualised, evidence-based, adaptable, and rooted in Conjugate methodology where appropriate.
Monitor client progress closely and adjust programming based on feedback, results, and readiness.
Encourage safe, sustainable training practices that balance performance with long-term health.

Professional Conduct

Represent the JHEPCxTJH brand positively both online and offline, including on personal social media.
Uphold professionalism in all interactions with clients, fellow coaches, and the broader strength community.
Respect client confidentiality and handle all information in line with data protection standards.
Avoid promoting fads, gimmicks, or misinformation that conflict with our ethos.

Content Contribution

Contribute a minimum of one piece of content per quarter (article, post, video, or collaboration) that adds value to the JHEPCxTJH audience.
Participate in occasional group content initiatives (team Q&As, training day features, collaborative videos).

Community & Development

Take part in internal discussions, case studies, and coach roundtables when scheduled.
Be open to feedback and mentorship from the head coach (Josh) and peers.
Actively look for ways to develop your own coaching craft and bring new insights back to the team.

Brand Alignment

Use the JHEPCxTJH name, logo, and branding responsibly and only in ways agreed.
Charge clients in line with agreed minimums to protect brand value.
Avoid conflicts of interest that could undermine the affiliate relationship.

Failure to meet these expectations may result in review of your affiliate status.

Applications are open now - Calls and decisions inside of a fortnight

JH ELITE PERFORMANCE & COACHING x

JHEPCxTJH Affiliate Coach Programme

Role Overview

What We’re Looking For

What You Get (as an absolutely bare minimum)

Expectations & Standards

Apply here